“Fans of Harpoon do more than drink beer – they’re running road races, working out with friends, and hitting the slopes. League sought an athletic audience previously served by beers such as Michelob Ultra while also delivering a solid punch of flavor. Brewed with buckwheat kasha, chia seeds, and Mediterranean sea salt, Rec. This tiny but flavorful session beer weighed in at 3.8 percent alcohol by volume and was designed to satisfy both the hazy IPA crowd and the active lifestyle audience. In early 2019, Harpoon adventurously tried to kill two birds with one stone with the release of Rec. Eventually, even Harpoon recognized that its signature IPA and portfolio had to evolve with the times. Harpoon remained one of those breweries whose flagship remained core to the company, at a time when many if not most other breweries had to pivot to new brands at least once. It went from a one-off seasonal beer to become the brewery’s best seller and flagship, helping define them for a generation of beer drinkers. Harpoon IPA signaled one of the early moves away from that traditional flavor palate. In New England, many brewers focused on English styles, with malt always playing a bigger role than hops for several decades. Harpoon IPA was a reasonably aggressive IPA at the time of its release, especially for the East Coast, which tended towards less hoppy and more malty beers. But it wasn’t until 1993 that the brewery discovered its path forward with the release of its signature India Pale Ale. Out of the gate, Harpoon launched with its original Harpoon Ale, a lovely malty ale with just the right balance of hop bitterness and flavor. Harpoon’s portfolio of craft beer is led by Harpoon IPA, New England’s Original IPA, and features their League Family of active lifestyle beers as well as an array of seasonal and limited releases, including countless collaborations with other local brands.For more than 35 years, the Harpoon Brewery in Boston has been a pioneer in American craft beer. Since then, it has expanded to a second brewery in Windsor, VT, and in 2014, became employee-owned. The Harpoon Brewery was founded in 1986 by beer-loving friends who wanted to bring variety and community back to the American beer scene- particularly their home region of New England. At the time, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of 25 years. The lower the number, the greater the availability, with a “BASE” availability meaning that the product is available in all or virtually all Systembolaget stores.Ĭrafted Exports is a premier international distributor of craft beers and spirits that specializes in using innovative, quality-control delivery processes to deliver the freshest products to markets across the world. Then there are seven levels of availability in the chain of over 450 stores nationwide – T9, T7, T5, T3, T2, T1 and BASE. Some products are in the ‘ordering range’ or beställningssortimentet – orderable to stores, but not stocked. Within the Systembolaget there are several levels of availability. Systembolaget is the Swedish government-owned chain whose retail stores are the only ones in the country allowed to sell alcoholic beverages containing more than 3.5% alcohol, for take-home consumption. Rec League officially launched in December 2021. Skål!”Ĭommenting on the release, Andrew Reed, Brand Manager at Galatea and, said: “It has been an amazing year for Harpoon in Sweden! We are very proud that Rec League will be joining Big League in Systembolaget.” Qurban Walia, Co-President of Crafted Exports, comments: “We can’t wait to be able to drink Rec League in Sweden! Harpoon has been one of our most passionate breweries, so it is great to able to see them growing and succeeding in one of our favorite countries. It is the perfect beer for so many occasions and we are excited to introduce it to a whole new audience of Craft beer lovers.” It is a hop-forward and flavorful, yet light and refreshing pale ale that we call the ultimate cool-down companion. Bay Brewing Company: “We are thrilled to partner with Crafted Exports and Galatea to bring Rec League to Sweden. Jon Schwartz, VP Business Development at Mass. Rec League features a tropical blend of hops and activity-minded ingredients like buckwheat kasha, chia seed, and sea salt, giving the pale ale a tremendous amount of juicy hop character and a surprisingly refreshing finish. The Boston- and Vermont-based brewery won the coveted tender for system-wide availability with Systembolaget and will join Big League in Systembolaget. BOSTON, Massachusetts – Harpoon Brewery is thrilled to announce that its Rec League Hazy Pale Ale will now be widely available in Sweden.
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